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GOOGLE Data Portal (formerly known as Google Data Studio) is a free BI (business intelligence) tool from Google. The large amount of data that companies accumulate is nowadays called big data, and it is expected to be used for corporate management and marketing, but it is necessary to process, aggregate, and analyze it to visualize it. This requires an expert called a data scientist to do this, but with the Google Data Portal, it is possible to leverage big data without any expertise, such as management or front-line employees.
It is possible to integrate and connect with various types of data and automatically generate reports on a single screen.
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You can easily create beautiful reports by leveraging the Google Data Portal. Graphs and tables can be created freely, and theme colors can be set to match the personality of the data source.
The reports you create can be shared at the touch of a button. If you update a report, it will be updated in conjunction with the reports of the people who shared it.
In order for your data to show up in Google Data Portal reports, you first need to connect to the underlying data: the data contained in your advertising and social media platforms, such as Google Ads, Facebook, MySQL databases, Google Spreadsheets, and CSV files. In order to connect to these, we use what are called “connectors”. There are many connectors out there, and you may even find a connector for the data in your system.
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FileMaker is a platform for building business apps from Claris Corporation (a subsidiary of Apple Inc.). You can develop custom apps for your company’s business without having to know any development language or database.
By using FM2GDP, a dedicated connector between FileMaker and Google Data Portal developed by MM DIGITAL MARKET, it is possible to connect FileMaker data to Google Data Portal via an API!
